Tourism and travel is BIG business and an important goal for DMO leadership should be to ensure that virtually everyone in your community (this includes your board of directors, elected officials, local business leaders as well as tourism and travel stakeholders) understand it’s value. The take-away: To make it clear that your DMO is doing what it needs to do in order to protect and grow this important driver of your local economy. The motto: Tourism is Economic Development. This is a motto that our industry advocates (shout out to all the TMP’s from the Southeastern Tourism Society’s Marketing College) have been encouraging DMOs (and the many of us that serve the tourism and travel industry) to be sure we repeat often. How can we do so with confidence? Read more about economic development and tourism >>
