Advertise your business or nonprofit with these effective marketing channels.
As the official regional tourism council for the Berkshires, the primary goal of the 1Berkshire marketing team is to promote the region and attract new and repeat visitors who spend their dollars at your business. Our tactics include branded digital advertising, PR campaigns, lead generation, retargeting, direct-to-consumer e-communications, print media such as Guide and brochure distribution, organic social media, and more.
Our marketing efforts garnered 215.5M visitor impressions and 9.5M for the local, business-to-business audience in 2024. On the official Berkshire tourism website, berkshires.org member listings were seen more than 1.2M times, and the site had more than 500,000 visitors and 1.1 million sessions. Get a deeper sense of this year’s impact by perusing our FY24 By the Numbers document, which we publish annually in July.
This is very good news for our members. When you purchase advertising through 1Berkshire, you are paying a fraction of the cost to reach millions of potential customers. Whether it’s an ad on berkshires.org for an upcoming event, or an ad in a 1Berkshire Happenings blast to alert the community to a new initiative, we take pride in sharing your message far and wide. Here are a few of the upcoming marketing opportunities that are available to you as 1Berkshire members. See all opportunities here and access the 2025 Media Schedule here.
Reach up to 200,000 residents in NYC and Boston in our cooperative eblasts. These communications focus on telling the story of the Berkshires by sharing all the amazing experiences just waiting to be booked. Save more than $2,000 by advertising in conjunction with 1Berkshire, versus purchasing this list on your own.
Reach Visitors on the Official Tourism Website
If you want to reach new and returning visitors planning trips to the Berkshires the only place to do this is on berkshires.org. All 1Berkshire’s marketing campaigns drive visitors to this site, which means they are likely to see your ad and business listing. Buying an ad on this site is the biggest bang for your buck you will get all year – only our members have this exclusive opportunity.
Each season, we send an e-communication to more than 60,000 visitors encouraging them to revel in spring, soak up summer, fall in love with fall, and explore winter. If you have seasonal-specific offerings, this could be a great opportunity for your business.
We work with PR experts to attract journalists for familiarization tours, otherwise known as FAMs. If you’re willing and able to host a journalist, blogger, or influencer by offering comped or discounted lodging, meals, tickets, etc., this is a great way to be featured in widely-read media outlets. Also, be sure to keep current images on file with 1Berkshire, and let us know what’s new with you and your business – we are asked frequently for suggestions. Send pictures to photos@1berkshire.com.
In the position to plan? Like to set and forget your marketing? We can build customized marketing packages to run over the course of 6 months to a year. We are often able to offer discounts on these long-term packages, so contact us today to learn more: sales@1berkshire.com
Reach Out – We Are Here to Help
Our team often sits down with members, one on one, to discuss these opportunities in detail. We’re happy to hear about your marketing needs and discuss how we can help meet them. Get started by emailing Elizabeth Nelson, Director of Marketing, at enelson@1berkshire.com.
As the saying goes, “a rising tide lifts all boats.” So, too, does the entire Berkshire economy and community benefit when any one of us succeeds. Whether you can afford to participate or not, whether you can directly attribute an ad to a customer or patron walking through your door, 1Berkshire’s marketing efforts support your business. We will continue doing our very best to attract visitors as well as relocators to our remarkable region and they will continue to patronize your business. Consider joining us today.
If you’re interested in any of these opportunities, please do not hesitate to reach out. Email sales@1berkshire.com. View our 2025 Media Schedule here.
