A room filled with people clapping and smiling during the 1Berkshire event at the Pittsfield Airport, with a stripe of blue and the text join our community across the middle.

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Marketing the Berkshires

As the Regional Tourism Council representing The Berkshires, and the official tourism promoter for our region, 1Berkshire is hard at work on its winter-themed marketing campaigns. Learn about how 1B is promoting the region as the preferred place to visit, play, and stay.

Participate in ArtWeek Berkshires

Enter a performance, studio visit, gallery show, or talk – anything creative that includes an experiential component! Events can be solo or collaborative, pre-planned, or created just for ArtWeek. It is FREE to participate, and ArtWeek presentations can occur ANYWHERE in Berkshire County.

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Berkshire Immigrant Entrepreneurial Support Pilot Program

This 2-year program aims to support the advancement of immigrant entrepreneurship within the 32 cities and towns of Berkshire County. Learn more about how this platform will inject new and expanded resources.

As the official Regional Economic Development Organization and Regional Tourism Council of Berkshire County, we are here to assist you in becoming a part of our dynamic region in Western MA, which is well-positioned for investment, growth, and development.

1Berkshire is a county-wide marketing and economic development organization that works to simultaneously preserve, position, and promote Berkshire County’s profound sense of place. Its mission is to advance Berkshire County’s economy by advocating for the business community and attracting visitors. Powered by membership, 1Berkshire provides programs that connect businesses with resources and potential customers, as well as develop future leaders and support entrepreneurs.

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THRIVE IN THE BERKSHIRES

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EXPLORE THE BERKSHIRES

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Latest News

1Berkshire Awarded $210,000 FY25 Regional Economic Development Grant

1Berkshire Awarded FY25 Regional Economic Development Organization Grant 1Berkshire is excited to announce that it is the recipient of a $210,000 Regional Economic Development Organization (REDO) grant from the Massachusetts Office of Business Development through the Commonwealth of Massachusetts

ArtWeek Berkshires 2025 Dates Announced and Call for Artists Open

County-Wide Event Announces Call for Artists in All Disciplines ArtWeek Berkshires, a county-wide collaboration, will take place May 16-26 and you can be a part of it. The ArtWeek committee has posted its online call for artists. The non-juried event

More Than a Meal: Baystate Hospitality Group’s Commitment to Food, Community, and Growth

The Berkshires in Massachusetts is known for its breathtaking landscapes, charming small towns, and rich history. This picturesque region, full of outdoor activities and cultural attractions, is also home to a thriving culinary scene featuring farm-to-table dining. Nestled in