As a 1Berkshire member we represent YOU and your business regionally and at the state level. We want to ensure that you make the most of all your member benefits: exposure to your business and services; economic development resources and support; opportunities to reach new and repeat visitors, residents, and those considering relocation; alignment and support of the Berkshires’ official regional tourism council – and so much more!

Here are the top 10 ways to put your 1Berkshire membership to work!

  1. Send Us Content for Social Media: 1Berkshire has a collective audience of 105,000 (as of December 2025) across 10 channels. Let us know when you have something going on by filling out the social media post request form, and we’ll help you get the word out!
  2. Send Us Images: 1Berkshire maintains a photo and video library used to promote the region. Your business could be featured in an ad or social media post that reaches thousands to millions of viewers. The better the images, the more likely you are to be included in these campaigns. It’s FREE advertising. Email images to photos@1berkshire.com.
  3. Send Us Your Events:We have two calendars, one for business/community events on 1berkshire.com that all members have access to and one for visitors and residents on berkshires.org. Only Enhanced members can be included on berkshires.org. In either case email your events to events@1berkshire.com.
  4. Keep Your Listing Up-to-Date: As a 1Berkshire member, your business has a listing in the Member Directory on 1berkshire.com; with 574,000 referrals in 2025 from the 1Berkshire Business Directory you’ll want to make sure your info is current so users can find you and click through to your site. Core and Enhanced members are also included in the Official Guide to the Berkshires; with 75,000 copies in circulation you are sure to be noticed. If you are an Enhanced member, you have an expanded listing on berkshires.org and in the Official Guide.
  5. Make Connections: Learn, network, and make valuable connections for support and resources when you attend our free Entrepreneurial Meetups, 1B Socials, Annual Membership Meeting, and other special events such as Celebrate the Berkshires. In 2025, we had more than 1600 people attend our various events. Want to host an event to show off your business? Let us know! While some of our events are open to the public, only 1Berkshire Members can host. Email events@1berkshire.com for more information.
  6. Be Part of the Greater Good for the Region: 1Berkshire helps bring $ into the economy each year; $1.51 Billion in 2025 (Tourism Impact Data). By supporting our shared efforts, you directly contribute to and benefit from this influx of economic gain. The results of our marketing programs are impressive, too.
  7. Purchase High Impact-Low Cost Advertising: We create unique opportunities for you to advertise your business. Our national media buyer helps us maximize our grant dollars to promote the Berkshires far and wide. So when you participate, you not only support promotion of the entire region, you maximize your own opportunity to reach consumers at a fraction of the cost of what you would pay on your own. Each of our campaigns reach 70K – 225K eyeballs.
  8. Use Our Business Resources: Sign up for our e-communications to stay current on upcoming opportunities, events, and visitor outreach. Members have access to member-priced job placement in the jobs thing. Utilize our Site Selector to showcase or find prime commercial real estate. Register for programs as offered – to increase skills and knowledge to grow your business. Sign up for a free Entrepreneurial Consult for access to our expert Economic Development team. Rent out of our Meeting Room spaces in downtown Pittsfield at member-priced rates. Ask us to help with a ribbon cutting event, notary services, certificate of origin services – the list goes on!
  9. Use our Enhanced Member Resources: Enhanced members can participate in quarterly PR Exchanges where you’ll hear and learn how to be part of current marketing and PR efforts. It’s a great opportunity for idea generation and collaboration. Email lschmid@1berkshire.com to request being added to the list and be notified for the next exchange. (This is an Enhanced member exclusive benefit.)
  10. Participate in Familiarization Tours: Enhanced members in the tourism sector are often offered the opportunity to host journalists in exchange for advertising their business in various outlets. If you’re interested, let us know! Email cking@1berkshire.com. (This is an Enhanced Member exclusive benefit.)

Thank you for being a 1Berkshire member. We are so happy to serve, support, and represent you!