Berkshire Economic Recovery Project Technical Assistance Program2022-05-31T15:27:50-04:00

Berkshire Economic Recovery Project Technical Assistance Program

The Berkshire Economic Recover Project (BERP) Technical Assistance Program is a cohort-based technical assistance series for small businesses and organizations located in the Berkshires of Massachusetts. Each cohort indicated below is capped at 7 (seven) businesses per class, with that cohort going through a 2-hour initial workshop together, followed by required independent work, and then concluding with up to two hours of free one-on-one technical assistance provided by the cohort TA provider. This process is meant to provide each business the key structural guidance and individualized support to help them recover, rebound, and become more resilient in our current economic landscape.

Registering for any of these cohorts is a commitment to completing it. By registering, you are claiming a limited opportunity only offered to 7 businesses in each cohort. Below, please find the information about each of our technical assistance providers and registration links for our Spring 2022 BERP Technical Assistance Program Cohorts. If you have any questions, please contact

Do you provide services that could be helpful to businesses in the Berkshires? Click the button below to let us know!

Technical Assistance Provider Intake Form
Glenn Geiger

“Get Paid: Best Practices for Selling Your Services” with Glenn Geiger

Learn the skills you need to maximize your brand’s value.

May 11th, 2022 | 4 – 6PM 

Glenn Geiger is a creative strategist, web designer, and owner of Gemini Creative, a digital marketing collaborative in the Berkshires. They help businesses discover what they want to achieve, find their audience, and connect with them. Gemini Creative’s client discovery process leads to branding, messaging, websites, and print designs.

This presentation is for anyone running a service business who wants to improve sales and get paid. Glenn presents his sales cycle, from talking to new clients to sending an invoice. You’ll see the steps he takes to understand the project scope, estimate the cost, when to send a proposal, and what goes in it. He’ll also show you an example contract for use on your next project. Selling a service isn’t easy. Learn how to engage with clients, meet their expectations, and get paid.

Robin - Berkshire Economic Recovery Project Technical Assistance Program

“It’s Time to Stop Running my Business by the Seat-of-my-pants” with Robin Helfand

Step up your business to reach maximum success and opportunity.

May 18th, 2022 | 8:30 – 10:30AM *This cohort is presently full. Please click the button below to be added to the waiting list.*

Robin Helfand is a Small Business Owner & Consultant.  She is an alum of Mckinsey & Co and Procter & Gamble. Robin holds an MBA (Cornell ’83) and has 20+ years experience helping client businesses develop SOP’s (standard operating procedures) and Best Practices, stress-testing sales projections and building strong contingency plans to safeguard operations when the unexpected happens.

Are you nearing launch? Just launched? Established but a little disorganized? Decades in business but not “on top of” new industry practices and SOP’s?

(This webinar is for you.)

Do you need a stronger plan in the event you or your Manager were suddenly unable to run the business? Has it been more than a year since you updated the required Employer/Employee posters in the back break area? Do you have 8 year old boxes of files/invoices/receipts still sitting in your basement? Are you starting to think about transition planning?

(This Webinar is for you.)

This session is filled with useful strategies, templates, humorous anecdotes & the opportunity to learn as well as to share advice regarding what works (and what doesn’t). 

To streamline, simplify and implement better business operations… sign up!

Francesca - Technical Assistance Program

“Essentials of Digital Marketing” with Francesca Olsen

Build upon a solid foundation to get in front of high impact markets

Two Sessions: March 16th, 2022 (FULL) | 8 – 10AM  and April 6th, 2022 | 4 – 6PM 

Francesca Olsen is a writer and consultant with more than a decade of experience in marketing and communications, from branding to digital strategy. She works with small business owners and creative professionals who want to sharpen their digital marketing strategy, build a following online, launch new projects, and more. She also advises and supports businesses, artists, nonprofits, and startups on social media, content marketing, digital advertising strategy, and general PR and communications. She regularly gives workshops on digital marketing for artists and small business owners, including as a trainer for MASS MoCA’s Assets for Artists Program.

Juliana Gomez

“Branding Para Emprendedores” con Juliana Gomez

Te haz preguntando que hacen las grandes Marcas para diferenciarse y generar conexion con sus clientes?

5 Mayo 2022 | 8:30-10:30AM

Soy Juliana Gomez, emprendedora diaria, publicista de profesión y Colombiana de nacimiento. Amo trabajar con marcas locales y me he dedicado a estudiar y entender como las marcas se diferencia y se humanizan para conectar con sus consumidores. He trabajado con muchas marcas locales en Boston, especialmente con emprendedores latinos. Actualmente tengo un Estudio Creativo en East Boston y continuo aprendiendo cada día de este viaje de ser emprendedora latina en Estados Unidos. 

Es un workshop hecho para latinos emprendedores, con o sin conocimiento de “Branding”, es un workshop creado para entender como las marcas trabajan y como pueden diferenciarse. Vamos aprender y conocer ejemplos de como las grandes marcas trabajan y cómo podemos aplicar algunas cosas a las nuestras.

English Translation: My name is Juliana Gomez. I am a publicist by profession, a daily entrepreneur by choice and Colombian by birth. I love working with local brands, I dedicate myself to studying and understanding how brands can be differentiated and humanized to connect with their customers. I have worked with many local brands in Boston, especially latin entrepreneurs. I currently have a creative studio in East Boston and I continue to learn every day of this journey of being a Latina entrepreneur in the United States.

It is a workshop made for Latin entrepreneurs, with or without knowledge of what branding is. It is a workshop created to understand how brands work and how they can be differentiated. We are going to learn examples of how big brands work and how we can apply it to our brands.

Robin - Berkshire Economic Recovery Project Technical Assistance Program

“Get Ready to Get Funded” with Robin Helfand

The practicalities & realities you may not hear elsewhere

Two Sessions: March 1st, 2022 | 8:30 – 10:30AM, April 19th, 2022 | 4 – 6PM 

Robin Helfand is a Small Business Owner & Consultant.  She is an alum of Mckinsey & Co and Procter & Gamble. Robin holds an MBA (Cornell ’83) and has 20+ years experience developing strategies to successfully help client businesses receive funding approval– whether seeking first time loans, increasing existing funding, applying for grants, micro-loans, debt modification, inventory or equity financing. In addition to helping clients prepare their P&L, B/S, cash flow statements & PFS/collateral, Robin shares some proprietary ” hacks” to get your specific application moved to the top-of-the-pile…and likely to be approved! If you have been turned down in the past, do NOT miss this opportunity.

Lee Rafkin

“Leveraging The Power of Brands for Business Success” with Lee Rafkin

Helping you brand for business growth and prosperity

One Session: March 1st, 2022, 4-6 PM

Lee Rafkin is the founder and CEO of Rafkin Brand Consulting (, an independent strategy, branding, and communications consulting firm based in New York City and founded in 2002. Over the course of his career, Lee has worked with over 100 clients in most major categories on four continents, helping companies like Discovery Channel, Pepsico, Johnson & Johnson, Nestlé, Bank of America, Estée Lauder, and University of Maryland understand their customer, articulate their purpose, and position their brands for growth. Rafkin consults with start-up CEOs through the Fortune 100 C-Suite, and volunteers as a mentor with the EforAll business accelerator program in the Berkshires.

In this session, Lee will explain why brands matter, and show entrepreneurs and business owners how to build an authentic brand by clearly defining their value proposition, using cases and examples to explore fundamentals such as naming, positioning, taglines, and key messaging. Don’t miss it!

Michael Miller, MD

“Maximize Your Business Communications ” with Michael Miller, MD

Plan and implement communications that will elevate your business to the next level

One Session: March 22nd, 2022 | 4 – 6PM

The goal of this TA cohort will be to improve the communications capabilities and events for small business leaders to support their marketing, sales and branding activities, including pitch, sales, and other presentations; formal speeches; the so-called “elevator speech” for business networking; and event planning and production. Based on the business types and needs of the individuals participating in this TA cohort, the following are among the topics that will be reviewed and discussed in an interactive 2-hour session: Setting Goals, Knowing Your Audience, The Power of Stories, and How to be Confident and Authentic.

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