Berkshire Economic Recovery Project Technical Assistance Program
The Berkshire Economic Recover Project (BERP) Technical Assistance Program is a cohort-based technical assistance series for small businesses and organizations located in the Berkshires of Massachusetts. Each cohort indicated below is capped at 9 (nine) businesses per class, with that cohort going through a 2-hour initial workshop together, followed by required independent work, and then concluding with up to two hours of free one-on-one technical assistance provided by the cohort TA provider. This process is meant to provide each business the key structural guidance and individualized support to help them recover, rebound, and become more resilient in our current economic landscape.
Registering for any of these cohorts is a commitment to completing it. By registering, you are claiming a limited opportunity only offered to 9 businesses in each cohort. Below, please find the information about each of our technical assistance providers and registration links for our Fall 2022 BERP Technical Assistance Program Cohorts. If you have any questions, please contact economicdev@1berkshire.com.
Do you provide services that could be helpful to businesses in the Berkshires? Click the button below to let us know!
“Social Media and Digital Marketing Basics” with Francesca Olsen
Learn the basics to reach your customer and grow your business.
This workshop has concluded.
In this webinar, Francesca will cover the basics of digital marketing and branding, starting with why branding is important and what it encompasses, then moving on to best practices for things like branding, audience building, effective social media, SEO optimization, and your website, plus tips for making the most of the time you spend on marketing. We’ll also do a short branding exercise that will allow you to center some of your ideas about your business’s identity and values, then brainstorm how to use digital marketing to tell that story. At the end of the session, you will know what it takes to build an online audience, evaluate what digital platforms are best for you, use analytics to determine future decision-making, and put together a marketing plan that covers multiple platforms.
“Jump Start Your Crowdfunding Campaign” with Laura Christensen
Get yourself ready to crowdfund to start, grow, or help support you business.
This workshop has concluded.
The goal of this cohort is to help participants to learn how to best leverage crowdfunding to help support their business, operations, strategic goals, and dynamic programming.
Click to see more 1Berkshire Programs!
