Each year the 1Berkshire marketing team researches and analyzes current advertising trends, which inform the strategies and opportunities offered to put your business and the Berkshire economy front and center. Each member of the dedicated and hardworking team plays a part in providing over 150 advertising opportunities, which range in price and reach a variety of targeted audiences.
Our marketing prowess is yours for the taking.
1Berkshire runs a robust advertising campaign specifically aimed at our visitor audience. These opportunities include strategically-placed ads on berkshires.org and in our visitor e-news, as well as creative digital campaigns targeting NYC and Boston demographics.The berkshires.org site – which appears at the top of most Google searches involving the Berkshires – averages more than 50,000 viewers each month, and our digital campaigns reach up to 300,000 people. If you have a product or service that appeals to the visitor economy, let 1Berkshire help you spread the word – we are regularly in contact with past, current, and future Berkshire visitors.
Looking for more local exposure? 1Berkshire can assist by featuring your business on our 1Berkshire.com site, which reaches more than 7,000 residents each month. This is a great opportunity to promote your business to locals who may not yet be aware of all you offer. Let’s get to work and change that!
1Berkshire.com provides other avenues to digitally engage with our community. If you’re looking for talent, post your open positions on the jobs thing. For only $100 your job post will reach thousands of job seekers. New this year is the Relocation Resource, a guide that helps businesses talk to new hires and potential new residents. The one-sheet welcomes people into our community while sending them straight to your business for all their relocation needs.
Last month, 1Berkshire launched That Berkshire Podcast, a limited-release project that provides a window into living, working, and playing in the Berkshires. We are looking to monetize the podcast so that we can continue sharing Berkshire stories, enticing new visitors and residents to the region. Take a listen at 1Berkshire.com and let us know if you would like to get involved.
These are just a few highlights from the smorgasbord of marketing opportunities that 1Berkshire has created for YOU. Not sure where to begin? Contact us and we’ll help you find the perfect opportunity for your business needs and goals. As the regional marketing expert, let 1Berkshire help you put your marketing dollars to work.