Photo courtesy: JD Allen/WAMC NE Public Radio
What is B.I.G.?
Between the summer of 2014 and the fall of 2016, 1Berkshire convened a task force to develop and mobilize resources to attract more young adults and families to our region. B.I.G. creates both short and long-term strategies for attracting more young people but also seeks to support existing groups and organizations throughout the community.
Who was involved?
Over 44 individuals participated in some capacity as members of the B.I.G. Task Force, from community leaders to young adults. While the initial roster was made up of representatives from various components of the economic development world, the Task Force eventually evolved into a group with strong representation from young adults more closely connected to the missing age cohort of 22-40.
How did it work?
In order to most effectively combat population loss, B.I.G evaluated young adults’ perceptions of Berkshire County, available and needed resources in the region, the financial health of young adults in Berkshire County, local employers’ workforce needs, and millennials’ habits in and out of the workplace. A number of research methods were used including focus groups, informal discussions, online surveys, interviews, and content analysis.
Here is what we found.
The majority of young adults living here like it. There is a lot going on, but activities and resources can be challenging to find.
There are jobs available, but young adults can’t always find the jobs they want in their field.
The county’s expansive geography can hinder overall growth. Berkshire County’s communication and transportation infrastructure do not compare with other millennial destinations, but most young adults that live here can afford it.
How can we help?
1Berkshire programming, more co-working space, BerkshireFlirt, ride-share services, Workplace Culture Sessions (“Our Next B.I.G. Idea”), and changing the way employers think were all identified as ways to actively engage young adults in our community.
Support entrepreneurial, business development, and business recruitment programs. Improving workplace readiness with enhanced hard and soft skill training is critical. Recruit smarter and make it easier for job seekers to find open positions. Offset wages with student debt support programs.
Provide opportunities for young adults to have a voice in decision-making. We need to create a friendlier, more efficient work environment and provide and encourage opportunities for young adults to volunteer. We encourage executives and managers to engage in routine professional development.
Provide opportunities for young adults to learn about home ownership. Continue focused investment in downtown neighborhoods and increase awareness of incentive programs that spur housing development.
Support immigration and continue efforts to understand and welcome growing multi-cultural populations. Help immigrants navigate cultural and language barriers, connect immigrants to community resources and support entrepreneurial programs for immigrant populations.
Make a point to share positive community stories and opinions. Pose solutions before sounding alarms. Establish a culture of being our own biggest advocates.