‘More Money for Our Communities’: Berkshire Tourism Continues to Grow

It ran for three months, drew 170,000 visitors, and generated $14.8 million in visitor spending. “Van Gogh and Nature,” last year’s Vincent Van Gogh exhibit at the Clark Art Institute in Williamstown, produced the highest attendance for an exhibition in the Clark’s 61-year history. The financial figures, supplied by the Clark, consisted of lodging, meals and incidental unrelated to what visitors spent at the museum itself. The exhibit helped propel an increase in visitor spending in 2015, according to Lauri Klefos, chief marketing officer for 1Berkshire, who headed the former Berkshire Visitors Bureau.  Read more about tourism growth and the economy >>