During these unprecedented times, it’s more important than ever to show one another kindness and compassion – at home, in our communities, and in our travels.
Like many destinations around the country, our region faces changes such as increased population, seasonal visitation, and pressures on the rural infrastructure, including labor and supply shortages. Plus, we must all contend with the ever-changing COVID conditions. Be Kind Berkshires aims to invite empathy from Berkshire business patrons, service providers, and attractions.
A little appreciation, a word of gratitude, an act of kindness, reminds us all, we are in this together.
1Berkshire and the Norman Rockwell Museum have partnered in this kindness campaign to ignite and foster a renewed sense of fellowship in our community. We hope you will join us. A little bit of kindness can go a very long way. #BeKindBerkshires