Berkshire Economic Recovery Project Technical Assistance Program
The Berkshire Economic Recover Project (BERP) Technical Assistance Program is a cohort-based technical assistance series for small businesses and organizations located in the Berkshires of Massachusetts. Each cohort indicated below is capped at 7 (seven) businesses per class, with that cohort going through a 2-hour initial workshop together, followed by required independent work, and then concluding with up to two hours of free one-on-one technical assistance provided by the cohort TA provider. This process is meant to provide each business the key structural guidance and individualized support to help them recover, rebound, and become more resilient in our current economic landscape.
Registering for any of these cohorts is a commitment to completing it. By registering, you are claiming a limited opportunity only offered to 7 businesses in each cohort. Below, please find the information about each of our technical assistance providers and registration links for our Spring/Summer 2024 BERP Technical Assistance Program Cohorts. If you have any questions, please contact economicdev@1berkshire.com.
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“Jump Start Your Crowdfunding Campaign” with Laura Christensen
Thursday November 21st, 4-6pm
Get yourself ready to crowdfund in order to start, grow, or help support your business. With programs like the Massachusetts Growth Capital Corporation Biz-M-Power matching grants, now is the prime time to get prepared and build your plan for crowdfunding success!
The goal of this cohort is to help participants to learn how to best leverage crowdfunding to help support their business, operations, strategic goals, and dynamic programming. For information on Laura’s past success stories, visit her website at: https://laurachristensen.wordpress.com/crowdfunding/
“Be Press Ready: Preparedness Strategies for Media Coverage” with Cathy Husid
Learn the tips, tricks and strategies to maximize press opportunities when they come your way. This primer will prepare you for press inquiries, help you tell your story, and begin to build your capacity as your own greatest cheerleader.
The goal of this cohort is to help attendees better understand how press and media agencies can be a resource, how to work effectively with them, how to tell their story in a concise and meaningful way, and how to reach the press entities that could offer the most high impact coverage for their small business.
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