The average age of Berkshire County tourists is younger than you think — 11 years younger, actually

YoungerPITTSFIELD — If you have the impression that Berkshire County is now attracting younger visitors than in the past, there’s new evidence to confirm that notion.

The median age of tourists this year is 41, a dramatic decline from 52 in 2013, according to a new survey unveiled last week by Lindsey Schmid, the vice-president of tourism and marketing for the 1Berkshire economic development and promotion agency.

And what do visitors prefer to do once here? Nearly 90 percent pursue outdoor recreation, a top choice cited by more than double the number of tourists as in a 2013 study.

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2021-12-15T08:38:48-05:00December 15th, 2021|Categories: News|Tags: |

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