When you shop at small businesses, you not only support the local economy, you promote thriving communities across the country. In fact, for every dollar you spend when you Shop Small, approximately 67 cents stays in the local community.*
62% of U.S. small businesses have reported that they need to see consumer spending return to pre-COVID levels by the end of 2020 in order to stay in business. When you Shop Small® this holiday season – and all year long – you can help create a big impact.
Small Business Saturday® was launched by American Express in 2010 on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses. It’s now a nationally recognized day.
*The statistic cited is an estimate based on calculations using data on small businesses with under 100 employees from the U.S. Small Business Administration, as reported in the 2018 Small Business Economic Impact Study conducted by Econsult Solutions, Inc. (ESI) on behalf of American Express.