The work of the 1Berkshire marketing team is purpose-driven, to simultaneously preserve, position, and promote the Berkshire’s County’s unique sense of place, and mission-based to ensure that the Berkshires remain top-of-mind to visitors. No one knows how better to reach the Berkshire customer than 1Berkshire.
Our approach is two-pronged: As the Official Regional Tourism Council for the Berkshires, the majority of our marketing work lies in attracting new and repeat visitors to our region through a strong year-round destination marketing campaign, of which our members are a part. The other side of our marketing work is ensuring the ongoing success of our local economy, making sure that Berkshire businesses and nonprofits have ways to market and promote themselves within the County. By doing both of these things, we ensure that the Berkshires continues to be a top tier travel destination powered by a robust and thriving economy.
Whether you are looking to reach visitors or local businesses, our dynamic marketing strategies, which span branded digital advertising, high-impact public relations, targeted email campaigns, lead generation, digital retargeting, and both paid and organic social media, are here to work for you.
In FY24, 1Berkshire’s marketing efforts garnered 410M visitor impressions and 6M local impressions. Berkshires.org, the official Berkshire tourism website, reached 1.1M impressions, and our member listings were seen more than 1.2M times by 500,000 visitors. Take a deeper dive into recent impact by perusing our FY24 By the Numbers document, which we publish annually in July. You might also want to read our Regional Tourism Impact Data, which contains visitor spending tracked and reported by the State of Massachusetts.
1Berkshire’s marketing efforts have been invaluable in helping us reach potential visitors and expand awareness of the Yiddish Book Center as a destination. The Berkshire market is an important one for us, and 1Berkshire’s reach and targeted promotions have connected us with audiences who might not have found us otherwise. – Rebecka McDougall, Yiddish Book Center
The first step is to become a member of 1Berkshire. Not only will you be part of a powerful collective of businesses and nonprofits enriching the economy and community in the Berkshires, you’ll have access to myriad benefits, which include member pricing for advertising and free promotion through our branding campaigns and social media channels.
Next, choose the audience you want your message to reach. We offer targeted options to reach locals—including residents and members of the business community—as well as opportunities to connect with visitors planning their trips to the Berkshires. Once you define your audience, we’ll guide you toward the best solutions to help you achieve your goals.
Pay-to-play opportunities are part of how 1Berkshire augments its marketing budget and promote the region even more effectively. Because we’re required to match our tourism grant dollar for dollar, your investment directly supports the continuation of this vital funding. In return, you gain greater visibility for your business and help share the Berkshire story with a broader audience.
Just by being a member, you get a free listing in the Official Guide to the Berkshires, a spot in our member directory, and access to our social media channels, event calendars, and more. And that’s just the start of what membership has to offer!
Reserve your spot in the only official tourism guide for the Berkshires! Reach over 55,000 print readers, 10,000 online viewers, and campaigns that connect with 2.7 million travelers and 100,000+ social followers. Lock in your ad by November 21 and save 10%!
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This means we represent the entire region at the state level. We are the ONLY organization in all of Berkshire County actively promoting the ENTIRE Berkshires as a vibrant four-season tourist destination all year long. The marketing efforts of all businesses and nonprofits, from world-renowned cultural institutions to small startups, work together to give both visitors and residents a positive Berkshire experience. But the work of 1Berkshire is unique. Part of our mission is to bring people to the region as a top of the funnel marketing entity. The job of your advertising is to get people through your doors once they are here.
Whether or not you purchase an ad from 1Berkshire, you benefit from our work, which contributes to the $839 million in direct visitor spending. Our work is funded by a grant from the Massachusetts Office of Travel & Tourism, which stipulates two important requirements:
Have questions? We totally understand. We love connecting with our people. Please reach out, and we’ll be happy to help however we can.
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