Advertising Services Berkshire County, MA
1Berkshire is your ultimate partner in elevating your business, nonprofit, or start-up. Whether you’re just launching or looking to expand, our powerful advertising solutions connect you with the right audience. From eye-catching digital promotions to impactful print placements, we put your brand in front of engaged customers and patrons—both in Berkshire County and our key visitor markets of New York and Boston. Ready to amplify your visibility and make a lasting impression? Let’s get you noticed!
Ways to Advertise with 1Berkshire
Berkshires.org
Maximize your exposure to visitors planning their trip to the Berkshires by advertising on berkshires.org, the site that comes up first when searching the Berkshires. The berkshires.org Media Kit outlines each of our digital advertising opportunities on the official tourism website of the Berkshires. From ad placements to target audiences to pricing and rates, this media kit is your roadmap for all digital advertising opportunities through 1Berkshire. View the 2025 berkshires.org Media Kit here.
Email Marketing
One of the most impactful ways to attract patrons is through 1Berkshires’ branded eblasts that target visitors who have expressed interest in visiting the Berkshires. These campaigns tell the story of the Berkshires, encouraging visitors to plan travel and book experiences, and then put your business front and center. Themes include seasons, specific reasons to travel, and promotion of the shoulder seasons. Reach ranges from 70,000+ opt-in subscribers to more than 200,000 New Yorkers and Bostonians who have requested travel info. Find dates, details, and cost on the Media Schedule.
The Winter Brochure
The Winter Brochure is a digital brochure distributed December through March with the goal is attracting visitors during the chilly shoulder season. We promote the Berkshires as a year-round destination, and this piece is your chance to be featured as a not-to-miss attraction in winter and early spring. The Winter Brochure is distributed in 400K email sends to NYC, Boston, the Berkshires, and beyond, as well as to 72K opt-in subscribers and 90K followers across 6-10 social media channels. It’s a fantastic opportunity to rise above your competitors during a slower time of year. See this year’s Winter Brochure here. View the Media Kit for details here.
The Official Guide to The Berkshires
Did you know that 4 out of 5 visitors use The Official Guide to plan travel to the Berkshires? The Guide is 128 pages consisting of 1Berkshire member listings, visitor-enticing editorials, and eye-catching advertisements for your business or nonprofit. As an Enhanced member of 1Berkshire, you receive a listing, which includes business name, contact information, and a 30-word description. You can maximize your reach by purchasing an additional ad. Stand out in 55,000 printed copies distributed across 500 Berkshire locations and mailed to thousands of visitors nationwide by request. The Guide is promoted across 6 social media channels to more than 80,000 followers. The Guide is also included in 2.7M email sends to NYC, Boston, the Berkshires and other locations. View the Official Berkshires Guide and Brochures Media Kit for print advertising opportunities, ad sizes, and rates. Space is limited. Don’t miss this opportunity to be placed directly into the hands of new and repeat visitors. View the 2025 Guide and Brochures Media Kit here.
The Berkshire Brochure
The Berkshire Brochure helps lure more than 30,000 visitors in NYC and Boston to the Berkshires. Placed at transportation and visitor centers around the cities, it features members who purchase a spotlight, which consists of an image, contact information, and short blurb highlighting your business. The brochure is available during prime visitor season, May-August, and targets families, couples, new and repeat visitors. See a sample here. Interested in learning more? View the 2025 Guide and Brochures Media Kit here.
Book More, Save More: Advertising Packages
Let us help you create a comprehensive, customized advertising package designed around your unique needs and goals! Whether it’s through web, digital, print, e-communications, or more, our broad reach ensures you connect with all the right audiences. Our bundled packages offer great value, helping you maximize your budget by saving on overall costs. Contact our Sales Team today for personalized options and take your advertising to the next level!
1Berkshire.com
Annually our B2B site has a reach of 1.1M impressions, reaching local businesses of all sizes, nonprofits in all sectors, startups, entrepreneurs, longtime residents, recent transplants, visiting artists, more. It’s an effective and affordable tool to showcase your goods, services, events, and community-minded news. Check out the Website Opps tab on our Media Schedule for specs and prices. Ready to book? Reach out to sales@1berkshire.com
Email Marketing
Reach 5,600 opt-in subscribers living and working in the Berkshires with an ad in 1Berkshire’s monthly Happenings or Enews blasts. It’s an easy, affordable way to attract customers and get the attention of locals businesses and residents. Find dates, details, and cost on the Media Schedule.
Book More, Save More: Advertising Packages
Let us help you create a comprehensive, customized advertising package designed around your unique needs and goals! Whether it’s through web, digital, print, e-communications, or more, our broad reach ensures you connect with all the right audiences. Our bundled packages offer great value, helping you maximize your budget by saving on overall costs. Contact our Sales Team today for personalized options and take your advertising to the next level!
Media Kits & Schedule
Click for prices, specs, deadlines, and other useful information to help you make the most of your digital advertising needs on berkshires.org – the #1 travel planning website for visitors interested in visiting the Berkshires.
Official Guide & Brochures Media Kit
Click for prices, specs, deadlines, and other useful information to help you make the most of your print advertising needs on berkshires.org – the Official Guide to the Berkshires and the Berkshires Brochure both lure visitors to our dynamic and diverse region. Be part of the Berkshire story with your eye-catching ad! Book today.
The Media Schedule provides a detailed breakdown of our content calendar to help you strategically plan your ad placements. We also offer flexible advertising options to suit your goals. You’ll find a clear breakdown of our opportunities, ad types, audience, impressions, and pricing. View the 2025 Media Schedule here.
Ready to Book Your Advertising? Get In Touch!
Our sales team is ready to help you make the most of your advertising budget. Contact us for tailored assistance and to book your ad or advertising package. Now is the time to let 1Berkshire help promote your business, nonprofit, or startup. Send an email to sales@1berkshire.com or click the button below.
Why Advertise with 1Berkshire
1Berkshire is the official Regional Tourism Council for the Berkshires.
This means we represent the entire region at the state level. We are the ONLY organization in all of Berkshire County actively promoting the ENTIRE Berkshires as a vibrant four-season tourist destination all year long. The marketing efforts of all businesses and nonprofits, from world-renowned cultural institutions to small startups, work together to give both visitors and residents a positive Berkshire experience. But the work of 1Berkshire is unique. Part of our mission is to bring people to the region as a top of the funnel marketing entity. The job of your advertising is to get people through your doors once they are here.
Whether or not you purchase an ad from 1Berkshire, you benefit from our work, which contributes to the $829.2 million in direct visitor spending. Our work is funded by a grant from the Massachusetts Office of Travel & Tourism, which stipulates two important requirements:
- All marketing and advertising must be 50 miles outside of Berkshire County. If you’re wondering why are you not served our ads, this is why. You’re already here! Our aim is to attack new and repeat visitor to the region, and our grant defines a visitor as someone coming from at least 50-miles outside of the county and (ideally) staying overnight in the Berkshires.
- All marketing and advertising must be matched dollar for dollar. When you purchase advertising from 1Berkshire you are not only making the most of the region’s entire tourism promotion engine, you are also supporting the economic health of the entire Berkshire County.
Ways We Market the Berkshire Region
- 100+ year-round campaigns highlighting the Berkshire story
- branded digital advertising such as always-on infeed campaigns across social media channels
- a robust public relations program bringing journalist and influencers to the Berkshires to helps up tell our region’s story in nationwide outlets
- digital retargeting lead generation to capture and grow an audience interested in learning more about visiting the Berkshires
- direct-to-consumer e-communications
- print media such as the Official Guide and brochure distribution
- organic social media
- ongoing community building and networking the through work of our Economic Development and Member Services teams
Ready to Take Your Advertising to the Next Level? Let’s Talk.
Contact our sales team today to get started. Email us at sales@1berkshire.com or click the button below.
The Berkshires Brand
1Berkshire is the steward of the Berkshire brand, and we take this privilege seriously.
Berkshire County is shaped by hills and lakes and valleys. By music, dance, and theater. By art, literature, and history. It is shaped by farmers, entrepreneurs, and technicians. It is shaped by those who were born here, those who have visited or moved here, and those who have returned here. In the end, it is Berkshire County’s profound sense of place that defines its brand as a recognized region.
In the end, it comes down to this: 1Berkshire exists for Berkshire County and is shaped by Berkshire County—by its people, its history, its resilience. By its culture, its beauty, and its potential. And it is precisely here that we find why 1Berkshire exists: to simultaneously preserve, position, and promote Berkshire County’s profound sense of place.
We hope you will join us in this important work.
Ways to Help 1Berkshire Raise the Profile of the Berkshire Brand
- Put our official tourism “Life Is Calling” logo on your website and link to berkshires.org. This is an excellent referral tool for visitors and residents looking to make the most of our region. Download the logo of your choosing below.
- If you’re a member of 1Berkshire, include our logo on your website and link to 1Berkshire.com as a resource for other businesses, nonprofits, and community members.
- If you are not a member of 1Berkshire, please consider joining. Your support not only makes our tourism promotion and economic development work possible, it makes you part of a powerful collective of businesses and nonprofits all working together for a healthy, vibrant, and diverse economic ecosystem. Learn more about membership here.