This year, the Northern Berkshire Fall Foliage Parade is celebrating a major milestone:

70 Years in Motion: Time-Traveling Through North Berkshire!

For seven decades, this beloved tradition has brought together businesses, community organizations, families, schools, musicians, performers, and visitors. As we take a look back through the years and celebrate all that has made the parade such a special part of our community, we’re also looking ahead – and inviting the local business community to be part of the celebration and keep this tradition moving forward.

There are plenty of ways to take part in the journey:

🎉 Join the Fun – Step Into the Parade

Whether you travel back in time with a creative float, march along the parade route, or find another imaginative way to participate, this is your opportunity to show off your business, your team, and your community spirit. Not ready to be in the parade? Think about volunteering your time and helping on parade day! Participating or volunteering offers a great way to boost employee engagement, gain visibility, celebrate your own business milestones, and demonstrate community support.

⭐ Help Keep the Tradition Moving – Sponsor the Celebration

It takes significant community support to bring the parade to life each year. Sponsorships help cover the costs of marching bands, awards, promotion, logistics, and all the other moving pieces that make parade day possible. Your support helps ensure that this tradition can continue for years to come.

🛍️ Get Your Business in the Spirit

Have some fun with the theme! Offer parade-themed merchandise, specials, menu items, promotions, or other creative experiences in the days leading up to—and on—the day of the parade. Whether you feature a nostalgic favorite from decades past or put your own modern spin on the celebration, we’d love to see businesses throughout the region get into the spirit.

📣 Help Us Spread the Word

A simple poster in your storefront or a social media post can help us reach more people and build excitement. We’ll provide information and promotional materials to make it easy for you to help share the fun. Let us know if you would like to host promotional materials at your business.

🗓️ Host a Fall Event 

Planning a special event, promotion, or other fall activity? Let us know! We’d love to include it on our calendar of events and help showcase all that is happening throughout Northern Berkshire during this exciting time.  From longtime traditions to brand-new events, we want to celebrate everything that makes fall in our communities special.

🍂Help us Plan for 2027! (yes, we start this early)

We are looking for your input to help select the 2027 theme.  Click here to complete a short survey asking for your theme suggestions.  As we have done in recent years, the committee would like to announce the 2027 theme at the end of this year’s parade.  You can submit more than one idea, so let the creativity flow!

Whether you sponsor, participate, promote, celebrate, create a special offer, or host an event, there is a way for your business to be part of the Northern Berkshire Fall Foliage Parade.  We invite you to take a trip through time with us, celebrate 70 years of memories, and help us create the next chapter in the history of the Northern Berkshire Fall Foliage Parade.  

Let’s work together to make this year’s celebration bigger, more colorful, and full of the community spirit that has kept this tradition going for generations.

📩Ready to get involved? Email 1Berkshire at events@1berkshire.com or call 413-499-1600 to learn more about sponsorship opportunities, parade participation, promotional materials, or adding your fall event to the celebration.

Let’s keep the tradition moving—and show everyone what Northern Berkshire is all about!