2021-22 Official Guide to the Berkshire Available Now
We are excited to announce that we have brought back the Official Guide to the Berkshires for the 2021/22 season, after having to postpone it last year. This Guide reaches more than 100,000+ readers and, not only lists you as a member, but is chock full of useful information for visitors and potential new residents. It is truly the quintessential planning tool for anyone thinking about visiting our beautiful region and is distributed both in county and out of county. Take a read through and you might even learn some new things about our lovely Berkshires!
This Guide is a useful year-round marketing tool and one we would love to make sure you have available to your staff and visitors. Email us or fill out this form and we are more than happy to arrange pick up or delivery of cases to your business. It is also available online which allows you to link off of your website and include in your ecommunications. Not sure how to do that? Just ask and we are happy to help.
Also, new for this year we are offering window clings to all members. These clings display a QR code which takes visitors directly to the Guide on berkshires.org. Look for these in your member renewal packet this June and please place your cling in a prominent location at your business. We are in this together!
To augment the Guide we also brought back the Berkshire Brochure. This brochure is sent into the Boston and NYC metro markets and entices visitors to visit all summer long. This marketing tool is available in a digital format making it easy to share.
These are just two of the effective marketing tools 1Berkshire has created to ensure visitors explore the Berkshires and in turn discover your business. We strive every day to tell the story of this amazing place we all call home, and we are here to help you market your business.
By Lindsey Schmid, 1Berkshire VP of Tourism and Marketing