For additional information, please contact:
Lindsey Schmid
1Berkshire Sr. VP of Tourism and Marketing
lschmid@1berkshire.com
FOR IMMEDIATE RELEASE
1Berkshire’s Berkshire Campaign Continues at New York City’s Grand Central Station
September 9 2024 – Berkshire County, MA – 1Berkshire is happy to announce that it was able to bring the Berkshires to New York City’s Grand Central Station again for the month of September. It ran a similar campaign in the spring to keep the Berkshires top of mind during the shoulder season, and reached over 13 million people in the NYC area. 1Berkshire wanted to do this again heading out of summer into fall, to continue to keep the region top of mind. Similar to the spring campaign, this one will also have a digital retargeting wrap-around campaign, which will allow us to continue to reach visitors well into November.
“Last time we did this campaign we had a great response from visitors and locals alike. This visually impactful marketing tool positions the Berkshires in front of millions of NYC commuters Thereby instilling in the viewers a Berkshire wanderlust, which we hope will entice them to make plans to actually visit us in the Berkshires,” said Lindsey Schmid, SVP of Tourism and Marketing for 1Berkshire.
The theme again of this campaign is Soar, Restore, and Explore in the Berkshires. The idea of running this thematic campaign in the fall is to make New Yorkers aware that the Berkshires is not just a summer destination so as to entice visitation in the shoulder seasons.
1Berkshire was happy to have the support of Bard College at Simon’s Rock, Clark Art Institute, and Miraval Berkshires Resort and Spa, with the collaboration of our members we are able to extend the reach of all our marketing. This campaign is a great way to kick off the shoulder season marketing, continuing 1Berkshire’s work as the regional tourism council for the area, to ensure visitors know that no matter what time of year you visit, the Berkshires is an active and vibrant destination.
About 1Berkshire
1Berkshire is a county-wide organization focused on economic development and promotion of the region as a preferred place to visit, to live, and to grow a business. It provides programs that connect businesses with each other and with potential customers and works to develop future leaders and support entrepreneurs. For more information, visit 1Berkshire.com.
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