Left to right: Nathan Hanford and Jed Thompson of Township Four Floristry & Home. Photo: Emma Rothenberg-Ware.
If you’ve made your way down North Street in Pittsfield lately, you’ve probably noticed the eclectic and vibrant collection of plants and items of Berkshire antiquity that line the windows of Township Four Floristry & Home, the brainchild of Nathan Hanford and Jed Thompson of Becket. This creative venture in the heart of downtown has an interesting story and a vibe that has grown from a creative florist concept into a real “lifestyle store.”
Nathan and Jed have found a way to translate their own home aesthetic into a thriving businesses that allows their customers to surround themselves with beauty. At their store you will find fun cut flowers, funky plants, unique vessels, and items that embrace Berkshire history (the connection to the Berkshires is inherent in the name even, as Township Four was the original name of the Town of Becket during the Colonial Era). By creating a well-curated collection of design elements, and capitalizing on their expert skills in floral design and creative entrepreneurship, Nathan and Jed have built a business that is a regular supplier of flowers and decor for area businesses, special events, and individual homes. From an adorable $4 succulent to a large custom-made floral arrangement, Township Four has made it a core tenet of their business to offer something for all budgets in the hopes that everyone can enjoy something at their store. By focusing on knowing their neighbors, supporting other local businesses, and fully understanding their customers, they aim to please and surprise anyone and everyone who walks in. As Nathan puts it, they have a vision to share, because it would be “selfish to hold it all back.” On top of that, they also deliver, which means that anywhere in the region you can benefit from their expert handiwork!
Recently, Township Four has expanded their vision-sharing aspect through the introduction of highly-popular classes and workshops, and the newly-launched artist-in-residency program. Not only can you purchase beauty from them, but you can learn to make it yourself, and see others making something beautiful right in-house. All of this speaks to one of Township Four’s favorite aspects of building and owning a business in the Berkshires: community. It’s the neighbors, businesses, people, and ideas that make the Berkshires home, and Township Four has definitely become a key part of the regional community. So stop on by and say hi, we know you won’t leave empty handed!
Learn more about www.townshipfour.com
