Berkshire Edge Business Monday

The summer cultural season returns

Our first peek at the return of the Berkshire summer season.

By Jonathan Butler
Posted to the Berkshire Edge on April 12, 2021

Author’s Note: This article was authored in collaboration with 1Berkshire’s Vice President of Tourism and Marketing Lindsey Schmid and Senior Marketing Specialist Elizabeth Nelson. 

It has been said that the cultural economy is the economy in the Berkshires. It is the engine that brings visitors and money to the Berkshires to support the cultural institutions, hotels and other lodging establishments, restaurants, and shops.

This time of year is about rebirth, even more so since COVID forced many of us into a form of vigilant hibernation through winter and much of last year. As the days lengthen, the weather warms, and signs of new life emerge, our region begins to plan for a busy summer season, which presents an opportunity to ensure that visitors and residents alike realize all that is unfurling in their Berkshire backyard.

Read the rest of the story.

Photo: Nairy Baghramian’s “Knee and Elbow” at The Clark’s current outdoor sculpture exhibit, “Ground/work.” Photo by Thomas Clark.

2021-04-13T17:22:19-04:00April 13th, 2021|Categories: News|Tags: , , , , , , |