Don’t Get Left Behind: Secure Your Spot in the 2026 Berkshire Marketing Program

As the official regional tourism bureau for the Berkshires, our primary goal is to promote the region and attract new and repeat visitors who will spend their dollars at your business. Every marketing campaign, partnership, and promotion is intentionally designed to increase your visibility, engagement, and economic impact.

We take pride in sharing your message far and wide and creating opportunities that allow businesses and nonprofits of all sizes to reach audiences they might not otherwise access on their own.

Marketing That Delivers Real Results

Advertising with 1Berkshire is the best bang for your buck. Our combined efforts garnered over 530 million marketing impressions in 2025, which helps to ensure the continued economic impact of tourism in the Berkshires is over 1.5 billion dollars. This partnership offers extraordinary value, allowing you to reach millions of potential customers at a fraction of the cost of running independent campaigns. We are committed to ensuring your message reaches the right audience through targeted outreach across multiple channels, including digital advertising, PR campaigns, and e-communications. All our work is done in your best interest to help your business grow.

Member Opportunities that Work

Reach Visitors on the Official Tourism Website

All regional marketing campaigns drive potential visitors to berkshires.org, making it the most effective place to connect with travelers actively planning their trips. Advertising on berkshires.org offers unmatched exposure and is an exclusive benefit available only to 1Berkshire members.

Be Seen in Every Season

Each season, 1Berkshire sends curated e-communications to more than 72,000 visitors, encouraging them to experience spring, summer, fall, and winter across the region. Seasonal promotions are an ideal way to highlight limited-time offerings, events, and experiences.

Host a Journalist or Influencer

Through partnerships with public relations experts, 1Berkshire organizes familiarization tours for journalists, bloggers, and influencers. Members who host visiting media through discounted or complimentary experiences may earn valuable coverage in widely read publications. Keeping updated photos and business news on file helps the marketing team recommend your organization when opportunities arise.

Build a Customized Marketing Package

Looking for a more strategic, long-term approach? The marketing team can create personalized campaigns running six months to a year. These packages often include bundled discounts and allow businesses to plan ahead while maintaining consistent visibility.

Send an Exclusive Eblast

Put your message front and center with an eblast featuring only your content, delivered to our highly engaged local or visitor audiences. This maximizes visibility, drives engagement, and ensures your business gets undivided attention.

Attend a Marketing Q+A Session

The marketing team hosts regular, informal Zoom Q&A sessions for members to explore opportunities, discuss goals, and get personalized guidance on advertising solutions that fit their business needs and budget.

A Shared Investment in the Berkshires

When one business succeeds, the entire community benefits. Our marketing efforts support the broader Berkshire economy by attracting visitors, future residents, and new energy to the region. We remain committed to promoting this remarkable region and supporting the businesses that make it thrive. It is through your marketing investments with us that we can further amplify our Berkshire storytelling.

Act Now

If you’re ready to take advantage of upcoming marketing opportunities, email marketing@1berkshire.com  and view the 2026 Media Schedule for full details. Looking for a more personalized approach? Schedule a quick call with our team! We’re excited to help you identify the marketing solutions that best fit your goals and budget.