TOURISTS to be Honored for Putting the Berkshires on the Map

BERKSHIRE COUNTY, MA – 1Berkshire – July 11, 2019 –  1Berkshire is happy to announce that TOURISTS has been selected to receive the 2019 Putting the Berkshires on the Map honor in recognition of the substantial contribution that they have made to the Berkshire economy. This recognition will be presented at the ninth annual Celebrate the Berkshires event on September 26th at Jiminy Peak.

Jonathan Butler, CEO of 1Berkshire said, “In the past 18 months, no property has garnered as much press or shone a light on the Berkshires more consistently than TOURISTS. With over $15 million in private investment, this project has assembled and reimagined a diverse collection of properties that illuminate the deep and complex history of North Adams. They’ve developed relationships and opportunities with new investors to the region, and created an incredible experience for guests.”

TOURISTS is a hotel and riverside retreat inspired by the classic American roadside motor lodge, set in North Adams at the confluence of the Mohawk Trail, the Hoosic River, and the Appalachian Trail. Designed for the 21st-century traveler, the 48-room property is a union of design and nature, home to woodland trails, riverbank vistas, sculptural installations, unique food experiences, and more. Both a haven and trail head, TOURISTS connects guests with their best leisure selves and and serves as a vibrant base camp for exploration and adventure. Since opening in August of 2018, TOURISTS has welcomed nearly 10,000 guests to North Adams, many on their first visit to the region.

The team at TOURISTS says, “We are honored by this recognition from 1Berkshire and our Berkshire business community. This region, and our little corner of it, is primed to be discovered by a new generation of travelers seeking outdoor adventure and singular experiences. It is our privilege to welcome these new explorers to North Adams and connect them to the rich history, culture, and spirit of our community and region.”

In addition to honoring TOURISTS, 1Berkshire’s Celebrate the Berkshires will also showcase Berkshire-based individuals and businesses who demonstrate excellence in several Trendsetter Award categories. The entire community is invited to come celebrate these achievements and commitments that have strengthened the local economy and helped the region grow. Visit to reserve tickets.

About 1Berkshire
1Berkshire is a county-wide organization focused on economic development and promotion of the region as a preferred place to visit, to live, and to grow a business. It provides programs that connect businesses with each other and with potential customers, as well as works to develop future leaders and support entrepreneurs. For more information, visit

For more information, contact:
Jonathan Butler, President & CEO 1Berkshire
(413) 499-1600

2019-07-11T10:09:29-04:00July 11th, 2019|Categories: News|Tags: |