Learn more about each of our trendsetters below and join us for Celebrate the Berkshires in support of your favorite Innovative Marketing Campaign finalist!
For their in-house, locally-produced branding campaign featuring Lee Bank employees having fun and authentic experiences with local business customers, thereby promoting local businesses through storytelling, playfulness and partnership.
O+ Festival, North Adams
For their grassroots comprehensive marketing strategy that engaged local businesses and organizations (large and small), promoted community wellness, advocated for the needs of underserved people and leveraged the creativity and talent of regional musicians and artists to pull off a record-breaking inaugural festival.
Steven Valenti Clothing for Men
For their creative and clever social media campaign “Mobile Model” where patrons and employees dressed up in Steven Valenti merchandise and visited Downtown Pittsfield businesses, using those business as a backdrop to photograph and showcase the clothing.
For their ability to leverage media influencers, garner significant national press and attract new Berkshire visitors to their boutique retreat hotel on the Hoosic River in North Adams.