Creative Resources Conference 2018-04-20T09:50:49+00:00

Event Info

Thursday, April 26, 2018
8:30 AM – 4:30 PM

The Stationery Factory
63 Flansburg Avenue, Dalton, MA 01226

Post-conference reception
Shire Breu-Hous
4:30 PM – 7:00 PM

Ticket Info

$40 1Berkshire BYP member ticket
$50 1Berkshire member ticket
$60 general admission ticket

Note: lunch is provided at no additional cost

Purchase My Ticket

Get social with us! Use #creativityliveshere, #liveBRK, and #intheberkshires while at the conference and beyond. Together we can spread the word about all the Berkshires has to offer.

Location Info

Creative Resources Conference
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Workshops and Panels

Please note that there are 3 sessions available to chose from in each time segment. Be sure to choose the one that works best for you.

10:00 AM – 11:15 AM

Artists & Creatives: Making Money Online
Every artist has a market, and it’s easier than ever before to sell to your target customers and collectors without leaving your couch. Thanks to the internet, artists now have access to resources and tools that allow them to make, sell, and fund their work virtually anywhere. However, knowing the differences between platforms, and finding the platform that best suits your needs, is the key to doing successful business online.

Charles Forsman, comic artist
Geoffrey Stein, painter
Ashley Strazzinski, photographer/book artist
Diane Scott, MCLA (Moderator)

Freelancers & Entrepreneurs: Making a Move
For many small businesses, investing in the right space is as necessary as it is challenging. For freelancers, the decision to rent workspace is as risky as it is rewarding. Panelists will discuss the most important things to consider when relocating or moving into new digs. Hear from a growing business, a developer, and a co-work space manager about making new workspace work for you.

Tim Burke, Framework
David Moresi, Moresi & Associates
Dana St. Pierre, Shire City Herbals
Steve Sears, The Stationery Factory (Moderator)

Businesses & Organizations: Crafting a Successful Internship Program
Internships are not only gateways to great careers, they are gateways to great employees! But interns need structure and goals in order to successfully contribute to your company and learn valuable skills in the process. Hear from internship experts in this session and find out how to create, promote, and maintain your new internship program.

Stephen Boyd, Boyd Technologies
Josh Levin, LympheDIVAs
Huff Templeton, Lever/Berkshire Business Interns (Moderator)

1:30 PM – 2:45 PM

Artists & Creatives: Commercial Collaborations
Although it’s natural for some creatives to work alone on their own artworks and projects, many have discovered commercial collaborations to be surprisingly satisfying and financially rewarding. Hear from artists who have made the risky decision to share their creative vision with other artists, businesses, and suppliers and learn what it takes to develop mutually beneficial creative projects and products.

Nick Behrens, Behrens Boards
Billy Keane, The Whiskey Treaty Roadshow
Julia Dixon, creative economy consultant (Moderator)

Freelancers & Entrepreneurs: Memberships
You want to build relationships with your peers, but joining member-based organizations comes at a cost. Learn about the benefits of industry, business, and chamber memberships and make the most of your membership investment in this valuable session.

Tara Consolati, Berkshire Wedding Collective
Cheryl Mirer, Downtown Pittsfield, Inc.
Claire Richards, Berkshire Business and Professional Women
Erika Allison, 1Berkshire (Moderator)

Businesses & Organizations: Forging Creative Partnerships
The unique saturation of artists in Western Massachusetts can pose exciting and unexpected opportunities for companies in other industries. Incorporating artists’ talents and vision can help you transform your product, office, and community in inspiring and innovative ways. In this session, panelists will offer tips to businesses that want to work with artists and best practices on forging creative relationships with unlikely partners.

Jonathan Berk, Patronicity
Emily Isenberg, Isenberg Projects
Meri Jenkins, Mass Cultural Council
Cynthia Reeves, CYNTHIA-REEVES
Jessica Stern, Americans for the Arts (Moderator)

3:00 PM – 4:15 PM

Artists & Creatives: Stepping Up with Social Media
For many artists, social media is used strictly to catch up with family and connect with friends. It can be a great tool for businesses, but some artists don’t know how to create content about their work and process. Knowing when to post and, more importantly, what to say can be difficult and time-consuming. This session will provide best practices for artists who want to give their creative enterprise a boost using social media.

Jesse Freidin, Jesse Freidin Photography
Sienna Patti, Sienna Patti Contemporary
Kaitlyn Pierce, Pierce Social
Dawn Stanyon, Professionality Consulting (Moderator)

Freelancers & Entrepreneurs: Marketing Plan Basics
You are ready to promote your business, but where do you start? This workshop will provide an introduction to the marketing plan process and help you articulate your goals and choose the right marketing platforms to share your message in order to spend your time and money wisely.

Robin Catalano, content consultant
Mary McGurn, McGurn Media
Jenny Wright, branding consultant
Seth Lepore, Mass Collaborative (Facilitator)
Sita Magnuson, Mass Collaborative (Facilitator)

Businesses & Organizations: Utilizing Your Best Marketing Tool – Your Website
Your website is your most valuable marketing asset. Are you using it to its fullest potential? This session will help make sure you do by providing useful pointers from website professionals. Learn how to communicate a unified message that is engaging and sells your business through your website and optimize your investment with research, testing, and data analytics.

Faith Gagliardi, 1Berkshire
Tom Sharpe, Mungy Studios
Holly Terry, Constructique (Moderator)

Thank you to our presenting sponsor:

TD Bank: America's Most Convenient Bank