I’ve followed the coverage of Berkshire Museum’s long-term strategic plan online and have some thoughts. I attended 1Berkshire’s Creative Resources Conference in January. One of the panels discussed ways to grow visitation in “today’s world.” The Berkshire Museum was represented on that panel. Their representative discussed the development of new programming and other ideas to stay relevant — no different a challenge than any smart organization goes through. They have been at this for some time now. Read more of this Letter to the Editor >>
