Tourism has been the Berkshires’ backbone industry for growth and it fuels our economy in many ways. Marketing the Berkshires does more than attract visitors who support our local businesses. It drives broader economic growth by reinforcing a positive image and building awareness with potential businesses and residents.
“Destinations with a higher concentration of visitor-related industries tend to grow faster than other regions,” according to Oxford Economics Destination Promotion: An Engine of Economic Development Nov 2014.
The Berkshires is composed of world-renowned cultural attractions. From live performances to new exhibitions, our region has a little something for everyone. Beyond arts and culture, the region also boasts wonderful outdoor adventure spots. The landscape is composed of waterfalls, mountains, and incredible vistas.
Direct spending by visitors in the Berkshires grew more than 38% from 2010 to 2015.
Tourism generates crucial tax revenue to support essential services and enables public investment in the quality of life for residents and businesses. It also creates a sense of excitement that appeals to a younger audience and job seekers, who have the power to revive out communities and downtown areas.
1Berkshire provides important resources for tourist destinations throughout the region. Resources include promotional opportunities both nationally and internationally, social media support, trade show leads, and printed collateral. We also connect travelers to a variety of opportunities to explore the Berkshires on their trip.