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Reserve Your 2024-2025 Guides

The 2024-2025 Official Guide to the Berkshires is a useful tool for navigating all that Berkshire County has to offer year-round, and the newest version is available this spring! Order your free case now to have Guides on hand in your place of business!

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ArtWeek

Register for ArtWeek Berkshires

Share your creativity! ArtWeek Berkshires is moving permanently to the spring in 2024, and now is the time to register! Sign up your event and be sure to include an experiential component.

News

1B Launches Berkshire Campaign in NYC Grand Central Station

As part of The Official Berkshire Marketing Plan for FY24, 1B will bring the Berkshires to Grand Central Station. The intent of this campaign is to encourage Manhattanites a respite in the Berkshires.

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About 1Berkshire

As the official Regional Economic Development Organization and Regional Tourism Council of Berkshire County, we are here to assist you in becoming a part of our dynamic region in Western MA, which is well-positioned for investment, growth, and development.

1Berkshire was created in June 2016 by a merger of four countywide economic development organizations: the Berkshire Economic Development Corporation, the Berkshire Chamber of Commerce, the Berkshire Visitors Bureau, and the Berkshire Creative Economy Council. By combining these entities, we leverage resources, improve efficiency, expand audience reach, and coordinate programs that benefit every area of the region. We are the voice of the Berkshire business community with a strong membership and a powerful network of resources. Check out the original visioning for 1Berkshire in the Berkshire Blueprint.

INNOVATE IN THE BERKSHIRES

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THRIVE IN THE BERKSHIRES

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EXPLORE THE BERKSHIRES

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1BERKSHIRE MEMBERSHIP

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Latest News

FOR IMMEDIATE RELEASE: 1Berkshire Launches a Berkshire Campaign in New York City’s Grand Central Station

For additional information, please contact: Lindsey Schmid 1Berkshire Sr. VP of Tourism and Marketing lschmid@1berkshire.com 1Berkshire Launches a Berkshire Campaign in New York City’s Grand Central Station March 5, 2024 - Berkshire County, MA - 1Berkshire is happy to announce

FOR IMMEDIATE RELEASE: 1Berkshire Announces Two New Staff Members and Welcomes Four New Board Members

For additional information, please contact: Lindsey Schmid 1Berkshire Sr. VP of Tourism and Marketing lschmid@1berkshire.com FOR IMMEDIATE RELEASE 1Berkshire Announces Two New Staff Members and Welcomes Four New Board Members February 15, 2024 - Berkshire County, MA - 1Berkshire is

Marketing the Berkshires, A Partnership to Benefit Your Business

Marketing the Berkshires Through Opportunity Creation The primary goal of the 1Berkshire marketing team is to promote the region and attract new and repeat visitors who spend their dollars at your business. Our tactics include digital advertising, influencer campaigns,

#BeKindBerkshires Campaign

Take part in this kindness campaign created in partnership with 1Berkshire and the Norman Rockwell Museum. A little bit of kindness can go a very long way!

Be Kind